Boston Celtics Alternate Logo

The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands. The new logo, which was created in-house, features a modern take on the classic image of Lucky the leprechaun spinning a basketball refurbished in a clean contemporary style.

Press Release (7/21/14): Boston Celtics Announce New Alternate Logo

Press Release: Boston Celtics Announce New Alternate Logo

Boston Globe:Celtics to Debut New Alternate Logo

Sports Illustrated: Celtics unveil new 'Lucky the Leprechaun' alternate logo

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